In August 2024, Google released another major Google Search Algorithm update that has left many website owners and SEO specialists evaluating the impact on their rankings. Known for its constant tweaking of algorithms, Google Search Algorithm updates are always aimed at improving the user experience, and this update was no different.
Let’s dive into the specifics of the August 2024 update, how it has impacted search rankings, and what you can do to ensure your website thrives in the evolving SEO landscape.
Before diving into the specifics of the August 2024 update, it’s essential to understand what a Google search algorithm is.
A Google search algorithm is a complex system used to retrieve data from the Google index and deliver the most relevant results for a search query. These algorithms consider keywords, relevance, usability, and quality of content to rank websites.
Before diving into creative ideas, it’s important to understand the basic elements of a high-converting landing page:
These elements are the foundation upon which you can build creativity to maximize your results:
The latest Google Search Algorithm Core update was officially rolled out on August 15, 2024, and concluded by September 3, 2024. The primary focus of this update was to ensure that users get search results that are truly helpful, informative, and of high quality.
Google clarified that this update aimed at rewarding websites that prioritize user value rather than those designed solely to manipulate rankings for SEO purposes.
The August 2024 update brought several key takeaways for website owners and SEO experts:
If you noticed changes in your website’s organic traffic or rankings following the August 2024 update, you’re not alone. Many website owners experienced a shift—some for the better, others not so much.
Websites with strong, user-centric content saw their rankings improve. Smaller, independent websites also benefited from the update as Google sought to give these sites more visibility. On the flip side, sites that relied heavily on outdated SEO tactics or lacked quality content were likely to see a drop.
This update reinforced what Google has been emphasizing in its algorithm changes over the past few years—content quality is critical. SEO strategies that only focus on keywords or technical aspects without considering the quality and relevance of content are becoming less effective.
The August 2024 Google Search Algorithm update stressed the need for high-quality content that is genuinely useful to users. But how does Google evaluate this?
Google looks for content that is:
A major factor in content evaluation is the E-E-A-T principle—Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses these criteria to determine the credibility and quality of a website.
To stay on Google’s good side, your content should:
Unlike past updates, the August 2024 Google Search Algorithm update favored smaller, independent websites that provide niche content. Google wanted to ensure users were exposed to a variety of perspectives, not just large, authoritative sites. This gave smaller players a much-needed boost in visibility.
If you’ve noticed fluctuations in your rankings after the August 2024 update, there are some actions you can take to stay ahead.
If your site experienced a drop in rankings, Google advises patience. You should wait at least a week after the update finishes to fully evaluate the impact. During this time, you can:
The recovery process can vary, but typically, it takes several months to see improvements after making changes in response to an algorithm update.
AI is increasingly being used to generate content, but it must be used strategically. AI-driven content should align with E-E-A-T principles. You can use AI tools to:
The August 2024 Google Search Algorithm update once again highlighted the importance of providing high-quality, user-focused content. Whether you experienced an increase or a drop in rankings, the key is to stay adaptable, focus on E-E-A-T, and ensure that your content remains relevant and valuable to users.
Hello, from adechoes.in, your one-stop shop for anything related to digital marketing. Here, we’re passionate about using smart content and useful strategies to support businesses in their online initiatives.
Check out our blog for helpful information on tools, strategies, and trends in digital marketing. Are you prepared to develop your digital strategy? Speak with us right now to find out how we might work together on your upcoming project.
© 2023 – All Rights Reserved • Blog By Tisha
Hello, from adechoes.in, your one-stop shop for anything related to digital marketing. Here, we’re passionate about using smart content and useful strategies to support businesses in their online initiatives.
Check out our blog for helpful information on tools, strategies, and trends in digital marketing. Are you prepared to develop your digital strategy? Speak with us right now to find out how we might work together on your upcoming project.
© 2023 – All Rights Reserved • Blog By Tisha
Hello, from adechoes.in, your one-stop shop for anything related to digital marketing. Here, we’re passionate about using smart content and useful strategies to support businesses in their online initiatives.
Check out our blog for helpful information on tools, strategies, and trends in digital marketing. Are you prepared to develop your digital strategy? Speak with us right now to find out how we might work together on your upcoming project.
© 2023 – All Rights Reserved • Blog By Tisha